The Top Post 2018 SEO Checklist

SEO Factors to Monitor in 2019
December 28 Roger Montti Roger Montti /, 2018
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5 SEO Factors to Monitor in 2019
Research: The 80 Most Common E-Commerce Website Mistakes
To help out the business community we've conducted research driven by SEMrush Site Audit to find out which issues e-commerce websites are fighting most. SEMrush with Paul Lovell scanned 1300 web stores for 80 technical and SEO issues, varying from mild nuisances to severe business-damaging errors widely.

READ THE FULL RESEARCH→
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2018 was the year where Google introduced dramatic changes to how it ranks sites. For example, Google used AI for about 30% of search queries. The page with the most links does not always rank at the top anymore. Listed below are the five SEO factors that I believe will make a difference for 2019.

Become Familiar with Structured Data
Avoid Structured Data Mistakes
Consider Podcasts for Your Marketing Agenda
Improve Content Focus
Improve Image SEO
1. Become Familiar with Structured Data
Structured data is definitely intimidating. But it’s actually simple to become familiar with how it works. The easiest way to become familiar with it really is to duplicate and paste and start working with it.

A step was written by me by stage tutorial for helping those not used to structured data. It shows how the online manual for structured data is set up. Then it walks you through creating and tests your personal structured data code.

Browse: 5 Easy Wins for Structured Data

2. Avoid Structured Data Mistakes
Sites have been receiving penalties for incorrect execution of structured data. It’s feasible to make an honest mistake and receive a penalty for it.

The five most common structured data mistakes in order to avoid:

Using inappropriate structured data
Organized data doesn’t match on-page content
Violates Google’s Suggestions for a specific data type
Violates Google’s Structured Data General Guidelines
Shortcuts and taking liberties (aka manipulative behavior)
Read: Structured Data Mistakes in order to avoid

3. Consider Podcasts for Your ONLINE MARKETING STRATEGY
Podcasts are an increasingly popular way to consume content. You should consider investigating if potential customers are listening to podcasts related to your niche. And if they are then it may make sense to create a technique to reach those listeners.

A strategy could range between sponsorships, appearing on the podcast, and by promoting specific content that may be of curiosity. Podcasts are content that is consumed in a digital format. Advertising with podcasting can be viewed as an extension of content marketing.

Read: Podcasts POPULAR than Blogs

4. Focused Content
This is the most important part of Internet marketing for 2019 perhaps. Unfocused content is one of the biggest mistakes I’ve been seeing all year for sites which have lost ranking.

Within an article I wrote about how exactly to create better content I recommended this:

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“Webpages rank because websites link to those pages. Websites connect to those pages because those web pages solved a nagging problem, since it scratches an itch.

Nobody linked to a web page due The Definitive Post 2018 SEO Guide Book to its keyword relevance ever.”

Read: Keyword Research for Content that is Focused and Ranks Better

5. Improve Your Image SEO
Images are a lot more than something to create your page pretty. Images are important for SEO. Treat them the same as you treat your title and heading components because they all interact to help the page rank better. Images can also boost your ranking power by showing up in enhanced listings.

Image SEO Best Practices
Use images that tell a story
Readers achieve deeper understanding of concepts with symbols or images that illustrate your point. If the article is approximately adopting a pet, show cute kittens at an actual animal shelter.

If the article is approximately the failure of a ongoing firm or a process, perhaps consider a graphic of a ship going to hit a rock or a car with the tires falling off.

Communicating an idea or a point quickly with an image can help readers know very well what your article is about, which will help them decide to read it.

Illustrate Step by Step Instructions
Consumers and Readers love step by step instructions. Screenshots and illustrations are super Google and helpful tends to use these types of images in enhanced listings. A single image that illustrates how to do something could be ranking gold.

Optimize Images
Using images which can be measured in megabytes may slow down rankings and sales. Heavy images will donate to higher bandwidth demands on your server, which can cause extra charges from your hosting company. Heavy images can donate to slowing down the server when a crush of site site visitors reach your site simultaneously.

Read: 7 Ways Images CAN ENHANCE Rankings

Bonus: CONTINUE to Date
In addition to these tips for improving your SEO, you might wish to concentrate on security as well. Keeping the program that underlies the website updated is important. Use challenging to imagine passwords. Consider undertaking an audit of all third party add-ons and plugins to ensure they are frequently updated and well written by a company that can be trusted.